550 - New Balance

The original 550 debuted in 1989 and made its mark on basketball courts from coast to coast. After its initial run, the 550 was filed away in the archives, before being reintroduced in limited-edition releases in late 2020, and returned to the full-time lineup in 2021, quickly becoming a global fashion favorite. The 550's low top, streamlined silhouette offers a clean take on the heavy-duty designs of the late ‘80s, while the dependable leather upper construction is a classic look in any era.

New Balance 550 White Shadow Grey

Jack Harlow Stars in New Balance 550 Campaign: Photos

New Balance 550 Sea Salt Varsity Gold - The New Balance series embodies a perfect blend of comfort, performance, and timeless style. Established in 1906, New Balance has become synonymous with quality craftsmanship and innovative technology in athletic footwear. Renowned for its iconic silhouettes such as the 990, 574, and 997 series, New Balance shoes are crafted with premium materials and engineered to deliver superior comfort and support.

New Balance 550 'White Black

New Balance 550 Beige BB550IST

More Aimé Leon Dore x New Balance 550 Collabs Are Dropping Soon

The Timeless Allure of New Balance 550: A Blend of Style, Comfort

Dress up growing feet in the classic 550 for kids. The original 550 debuted in 1989 and made its mark on basketball courts from coast to coast. After its initial run, the 550 was filed away in the archives, before being reintroduced in limited-edition releases in late 2020, and returned to the full-time lineup in 2021, quickly becoming a global fashion favorite.

New Balance Kids' 550 - White/Pink (Size 11)

New Balance 550 Weathered White/Grey/Blue Release

The original 550 debuted in 1989 and made its mark on basketball courts from coast to coast. After its initial run, the 550 was filed away in the

BB550

With a noticeably clean aesthetic, the 550 is a timeless classic that pays homage to ‘90s basketball players and the streetwear that defined a hoops

New Balance 550 Triple Black Men's Sneakers

The original 550 debuted in 1989 and made its mark on basketball courts from coast to coast. After its initial run, the 550 was filed away in the archives, before being reintroduced in limited-edition releases in late 2020, and returned to the full-time lineup in 2021, quickly becoming a global fashion favorite.

New Balance 550 'White Navy

* Leather, synthetic and mesh upper * Rubber outsole for traction and durability * Adjustable lace closure

New Balance 550 White/Astro Dust Men's Shoe