Pure Fishing Brands: Berkley Gulp! Soft Plastics

Berkley® Fishing is your one-stop shop for fishing baits

The Evolution of Soft Plastics - The Fisherman

Berkley Gulp Saltwater Jerk Shad

Berkley Gulp! Alive Minnow

SKU 20391281 - Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish. The natural formula outfishes live bait in head to head field tests.

Berkley Gulp! Minnow - Watermelon Pearl

Berkley Gulp Saltwater Jerk Shad

Berkley Brand Gulp GSSW2 GSSW6 5cm 15cm 24pcs 10pcs Worm Bait Soft

New Bait - Pure Fishing

Almost all lure targeted estuary species eat baitfish and being such a visually realistic with irresistible scent, it makes it clear why these Berkley

Brand New - Berkley Gulp Minnow 3 Soft Plastic Fishing Lure - Choose Colour

Pure Fishing Products Berkley Fishing Soft Plastic Fishing Lures

Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp Alive and fish the revolution.

Berkley Gulp! Waxies

Fishing tackle from the world's most trusted fishing gear brands

Berkley Gulp Shrimp