Berkley Scented Flicker Shad - Pure Fishing

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe.

Scented Flicker Shad® Pro Pack

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size, profile and dive depth to imitate real baitfish, the Berkley Flicker Shad attracts strikes from bass and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile, it's irresistible to predatory fish.

Berkley Flicker Shad - Racy Shad

HARD BAIT

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size, profile and dive depth to imitate real baitfish, the Berkley Flicker Shad attracts strikes from bass and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile, it's irresistible to predatory fish.

Berkley Flicker Shad - Racy Shad

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe.

Berkley Scented Flicker Shad® Baitfish Pack

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe.

Scented Flicker Shad® Pro Pack

Introducing Berkley Scent to Hard Baits with the Berkley Scented Flicker Shad

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe.

Berkley Scented Flicker Shad®

Lab To Lake: How Berkley Labs Develops New Products - In-Fisherman