Which rod are you throwing the KREJ on? New sinking jerk-bait just

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called Krejing. This lure defies conventional jerkbaiting, by

Krej

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Berkley Krej FFS Jerkbait

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

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