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Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 3in - HD Yellow Perch

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Berkley Powerbait Nessie Soft Glide Bait - American Legacy Fishing

Whether you are a weekend warrior or a seasoned pro, the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile, these lures mimic a variety of species and create the most flash of any Berkley crankbait. With an integrated FlashDisc, the Frittside boasts improved tracking stability, accuracy and true balsa-like action for tough conditions. Ideal for very cold or very hot water less than 10 feet deep.

Berkley Frittside Crankbait Blue Chartreuse

Berkley Bedell - The Bass Fishing Hall Of Fame

You have a passion for the sport. All anglers know a successful day out on the water and maximizing your catch requires the right fishing rods. This Berkley Fusion Spinning combo is an action-ready fishing combination that's the ideal choice for catfish, striper, and other freshwater and saltwater game fish. Featuring a highly durable 7' rod and 60 size spinning reel setup, this is the ideal product to take straight to the water.

Berkley 66 Fusion Fishing Rod and Reel Spincast Combo, Size: Assorted

Berkley New FFS Baits and How to Fish Them

Berkley Digital Fish Scale

Berkley Fishing Gear, Fishing Tackle & Equipment - Berkley® Fishing US